Mega buyer-seller meet held in Guwahati under One District One Product Initiative
Author: BI Bureau
Guwahati: With the vision to promote sustainable trade and create market linkages, a mega buyer-seller meet was organized at under One District One Product initiative of Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry with the support of Ministry of Development of North East Region (MDoNER) and its PSUs, North Eastern Handicrafts and Handloom Development Corporation (NEHHDC) and North East Regional Agriculture Marketing Corporation Limited (NERAMAC).
Over 70 sellers, traders, farmers, aggregators from various districts of each of the NE States – Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim - showcased their products to the buyers at the meet in Guwahati. Products included Meghalaya’s world-famous Lakadong turmeric with more than 7 per cent curcumin content, the GI tagged large cardamom from Sikkim and queen pineapple from Tripura, Orthodox Assam Tea, Manipur’s Black Chakhao Rice and more.
The keynote address for the event was made by Lok Ranjan, Secretary, Ministry of Development of North Eastern Region in the presence of officials and subject matter experts from the Agricultural and Horticultural Departments of the various state governments. B Ramanjaneyulu, Director DPIIT, Manoj Kumar Das, Managing Director, NERAMAC, and Brig R K Singh, Managing Director, NEHHDC were also present.
NERAMAC, which has been set up to support farmers/ producers from the North Eastern Region, has been working to bridge the gap between farmers and the larger market. Thus, its role in the current buyer-seller meet in collaboration with the ODOP Initiative has been critical. Through the joint efforts, the best-in-class products from the region are being matched with big brands to improve the earning potential of farmers. /BI/
